About This Product

A robust Texas-style blend of savoury spice, garlic, and a touch of heat — built specifically with beef in mind.

How to Use It

1. Pat the meat dry, then apply generously on all sides, pressing it in.
2. Rest 15–30 minutes before cooking, or season the night before for a deeper crust.
3. Grill, smoke, or sear as usual.

Chef's Tip

This is the one to reach for on brisket and steaks — it's built to stand up to long, low-and-slow cooks.

A guide from HQ Meats.