About This Product
Meat Church Holy Cow BBQ Rub is a bold Texas-style seasoning built for beef — brisket, ribs, steaks, and burgers — with a savoury blend of spices, garlic, and a touch of heat.
How to Use It
- Pat the meat dry, then coat generously on all sides, pressing the rub in.
- Let it sit 15–30 minutes before cooking (or overnight in the fridge for deeper flavour, especially on a full brisket).
- Smoke, grill, or roast as usual — the rub builds a rich, flavourful bark as it cooks.
Chef's Tip
Coat a full brisket or rack of beef ribs generously before smoking for the deepest bark — it's also great as a simple finishing seasoning on steaks or burgers.
A guide from HQ Meats.
