USDA Prime Cowboy Steak — Cooking Guide

About This Product

Elevate your steak experience with our USDA Prime Cowboy Steaks, wet-aged for 80–100 days to unlock unmatched tenderness and rich, complex flavour. This thick-cut, bone-in ribeye is prized for its exceptional marbling, juiciness, and dramatic presentation.

How to Cook It

Grilling — Sear First, Then Indirect (Recommended)

  1. Remove from the fridge 30–40 minutes before cooking and pat dry.
  2. Season generously with salt just before cooking.
  3. Preheat grill to high and sear 2–3 minutes per side over direct heat to build a deep crust.
  4. Move to indirect heat (away from the flame, lid closed) and continue cooking to your target internal temperature.
  5. Rest 5–7 minutes tented with foil, then slice against the grain.

Reverse Sear (Alternative Method)

  1. Remove from the fridge 30–40 minutes before cooking, pat dry, and season generously.
  2. Set up your grill (or oven) for low, indirect heat — about 107–120°C/225–250°F.
  3. Cook over indirect heat until the internal temperature reads about 5–8°C below your target doneness.
  4. Remove and let rest a few minutes while you get your grill grate (or a heavy skillet) screaming hot.
  5. Sear hard over direct heat, about 1–2 minutes per side, until deeply crusted.
  6. Rest 5–7 minutes tented with foil before slicing.

Doneness & Internal Temperature

Doneness Internal Temp Description
Rare 46–49°C / 115–120°F Very red, cool center
Medium Rare 49–52°C / 120–125°F Red, warm center
Medium 54–57°C / 130–135°F Pink center
Medium Well 60–63°C / 140–145°F Slightly pink center
Well Done 66–68°C / 150–155°F Cooked throughout

Use a digital meat thermometer, and pull the meat a few degrees before your target — it will continue to rise while resting. Note: Rare, Medium Rare, and Medium all fall below Health Canada's minimum recommended internal temperature of 63°C/145°F for whole cuts of beef and lamb; cook to at least Medium Well if you prefer to meet that guideline.

Chef's Tip

Because this is such a thick, bone-in cut, the reverse sear method gives you the most even doneness edge-to-edge — worth the extra time for a special occasion.

A guide from HQ Meats.