Carved from the most luxurious section of the rib, our Prime Standing Rib Roast is the gold standard of celebratory beef. Exceptional marbling delivers unmatched tenderness and juicy richness, while the iconic “standing” rib bones create built-in insulation for an even, buttery roast every time.

Hand-selected, perfectly trimmed, and expertly prepared by our butchers, this is the roast that turns any gathering into a feast worth remembering.

What Makes It Prime

• 🥩 Prime-Grade Marbling
  Deep, intricate fat marbling ensures every bite is tender, flavourful, and unbelievably juicy.

• 🔪 Bone-In for Maximum Flavour
  The natural roasting rack keeps the meat moist and enhances its beefy depth.

• 🍽️ Perfect for Holidays & Celebrations
  A true showpiece designed to impress your guests.

• 🔥 Consistent, Fool-Proof Roasting
  Slow-roast low, finish high — and it delivers every time.